I recently reported that The CMO Survey found companies expect to increase the marketing analytics portion of their marketing budgets by 60% from 5.7% to 9.1% in the next three years. This is a monumental increase especially given that marketing budgets overall have grown only 8.3% over the last two years. While impressive, the true mark of whether marketing analytics is going live up to its ...
Read more...
ATLANTA, May 18, 2012 /PRNewswire-iReach/ -- infinitee, a full-service marketing and advertising agency in Atlanta, launched a new website this month, www.infinitee.com , to showcase the addition of Inbound ...
Read more...
Hipcricket®, Inc. , the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. , today announced that Nestlé Waters North America has extended its relationship with Hipcricket by tapping the mobile solution provider to manage and execute its new mobile marketing campaign with The Pantry’s Kangaroo Express.
Read more...
Earlier this week we profiled digital marketing execs from General Mills and GE on how they?re running their organizations like publishers. For our third and final installment in this series on content marketing, we sat down with Julia Fitzgerald, Chief Digital Officer, Fitness, Sporting Goods & Toys at Sears Holdings and Gilad de Vries from best of breed content discovery platform, Outbrain.
Read more...
Earlier this week we profiled digital marketing execs from General Mills and GE on how they're running their organizations like publishers. For our third and final installment in this series on content marketing, we sat down with Julia Fitzgerald, Chief Digital Officer, Fitness, Sporting Goods & Toys at and Gilad de Vries from best of ...
Read more...
GARDNER -- Social media is revolutionizing the way businesses and other organizations are marketing their products and services in the 21st century.
Read more...
You may have seen the news that P&G is moving top executives for its skin care and other businesses from Cincinnati to Singapore. Global marketing is a topic I am hearing more and more about from CMOs, and so we’re tapping CEB’s global executive network to sort out rules of the road and best practices.
Read more...
